How do you create a hashtag for an event?

Originally answered on Quora

So how do you create it?

First, look at the event — does it have an acronym or a shortened form. What do you call it offline and on social media? If possible your hashtag should be related to the actual event name.

You could have a year in your hashtag if it’s a regular thing such as #Quora19 to separate out tweets which were for last year.

Check its history

You want to check the history of the hashtag and make sure your acronym isn’t related to something controversial or illegal. It would be best to find a hashtag that isn’t used that often (or at all) although this may not always be possible.

Make sure that you do your research on your hashtag before you use it because you don’t want someone calling you out for another meaning of your hashtag you didn’t intend.

How do you launch it?

You want to put the hashtag across all the event paperwork. Online and offline anything that relates to the event preferably should have the hashtag on. This could include a speakers list, floor plan, directions, timetable for the day etc. Everything should have the hashtag to raise constant awareness.

Keep it the same on all socials

You want people to talk about the event no matter what the platform which is why it’s so important to have it the same. You want to actively be using the event hashtag when promoting the event (as well as your usual hashtags so it gets initial exposure.

YOU WANT TO GIVE PEOPLE A REASON TO USE IT

This is why I see so many business/event hashtags flop. The simple reason: only the business posts on them.

This means they can look a little sparse and your hashtag isn’t really working for you.

To get people involved. You can do this through

  • Questions
  • Anything Live
  • Giveaways
  • Asking people to share moments
  • Twitter Chats

The list goes on. But what’s important is it gets people engaged with what you’re posting on the hashtag and more importantly getting them to post their own.

Event hashtags are also mentioned in my post on the types of Twitter hashtags and my pro tips to use them.

--

--

--

Jake Symons is an entrepreneur and passionate mental health advocate determined to help small businesses thrive on digital.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

3 Common Questions Your Customers Ask And What They Really Mean by Them

How To Be Successful In Business: Truly Knowing What Your Customer Wants

How to Enhance Search Engine Optimisation

Are you Ready for a Marketing Manager in Your Business?

Apartment.com

5 Companies We Love With Strong Social Game

Marketing without Advertising: How Top Brands do it?

How to turn people who take selfies into your next paying clients

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jake Symons

Jake Symons

Jake Symons is an entrepreneur and passionate mental health advocate determined to help small businesses thrive on digital.

More from Medium

Greetings from Leaky Alley Cat

Your First 90 Days as a [Baby] UX/CX Writer

Sitting Outside

How to almost get a House, Phone, Food and money for Free!